Over a hundred years ago, a fire roared through West Bend. This tragedy was one
of the worst for our community and touched the lives of many people.
Because of that fire, our company was formed. And even then, we began to show that
something good can come from something bad.
Over time, people have come to expect this of us. To call with problems and leave
with solutions.
As time passes, things change. But not our reason for being.
At the core of everything we do lies a simple premise. A sincere desire to help
our customers through problems and adversity. To make sure that positives come from
negative situations. To step up when you need us. To do the right thing.
The worst brings out our best.®
That's the silver lining.