The simple definition of communication, according to the Miriam-Webster dictionary, is: "The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else."

The Boomer Generation (born 1943 – 1964) is one of optimism, achievement and exploration. Shaped by a period war, tensions in the U.S., the dawn of space exploration, and racial issues, the collective identity of Baby Boomers is complex. Moved by the greatest social changes in history during the 1960s and 1970s, Boomers experienced dramatic shifts in educational, social, and economic opportunities. Compared to previous generations, more Boomers pursued higher education or relocated away from family for careers or educational opportunities.

"A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent."

Gen X, Xers, Post Boomers, or 13^th Generation are all names associated with the Generation X group born between 1961 – 1981. Many influencers affect this group, such as growing up as latch-key kids and having to take care of themselves because both parents worked. This group is self-reliant, well educated, and open to change.

What are non-negotiables?

Think of them as your mantra. They should bring worth and help create an organization you can be proud of. Align them to support the mission of the company and they’ll drive the business and relationships with clients, partners, and vendors alike. If you don’t already have non-negotiables, get your employees involved and ask for their input. Start by thinking about what makes your brand special. How do you differentiate your brand from your competitors? What’s important to your clients?

Did you ever have that one moment that changed your entire perspective?

That day, for Rob Bell, was because of Dick Brodbeck. He was the owner of the supermarket where a young, not-so-confident Rob Bell worked. And so the story goes...

It’s common sense. We only have one chance to make an impression, not only with our clients, but with our team members, as well. Rob breaks it down by using TLC. We teach, we lead by example, we coach by giving positive reinforcement. Most people want to do a great job so let’s help them be successful.

Surviving the Great Depression, and growing up during a time of war and the FDR administration, Traditionalists endured many financial hardships. Fortunately, times of prosperity followed. People in this group are some of the first true innovators. They’ve created vaccines, developed the space program, shaped the United States as an economic and military power, and were the first to pursue equality through the Civil Rights Movement.

Great teams do the basics very well and consistently. When we all do a little, we all get a lot. As Rob Bell says, It doesn’t have to be complicated.

With millennials projected to account for more than half of the workforce by 2020, it’s more important than ever to learn what motivates and keeps them engaged.