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WEST BEND AGENCY

Marketing Services


West Bend offers free marketing services to help our agency partners grow their reach, strengthen their brand, and gain more clients through customized marketing campaigns, social media guidance, and direct mail support.

Run a marketing campaign

Target prospects, increase brand awareness, and write more West Bend policies.

Go to campaign request form

Access social media resources

Request a complimentary consultation and access our social media tools.

View resources

Order ad materials

View our library of complimentary ad materials to personalize with your agency contact info and logo. 

Go to ad library

Customized Marketing Campaigns

With endless options and a hands-on approach from our expert team, your campaign will be strategically crafted to help you increase brand awareness and write more West Bend business.

We'll guide you every step of the way- sharing best practices, sending reminders to keep your campaign on schedule, ensuring you have the right content at the right time, and offering expert advice to maximize your impact.

This quarter, we’re highlighting these key industries:
landscape gardening, sign manufacturing, beverage distribution, special events, sports & leisure, and food trucks

View sample campaign   |   Why run a campaign?  |  Go to request form

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HOW IT WORKS

Create your campaign with the following options:

  • digital-marketing
    Digital content
  • flyer
    Co-branded flyers
  • trade-show
    Tradeshow materials
  • social-posts
    Social media posts and ads
  • postcard
    Co-branded postcards
  • magazine
    Co-branded print ads (newspapers or magazines)
  • lead-list
    Lead lists (business leads only)

Boost your campaign with the following add-ons:

  • tv
    CTV (Connected TV and streaming ads)
  • email-sig
    Email signature design
  • website
    Website review and best practices
  • google-bing-search
    Google or Bing search ads

SAMPLE CAMPAIGN

See it in action

Below are some samples of customized materials that might make up a marketing campaign. The samples you see below are for a Pest Control campaign. To view these ads and others, visit our Ad Library.

FAQ'S

Common questions

You can always reach out to your regional sales manager with specific questions. 

Does a marketing campaign include a leads list?

Yes, a marketing campaign can include a leads list if you need one. If you already have an existing list, we can work with that as well. However, if your focus is solely on social or digital advertising, a leads list may not be necessary. It all depends on your goals and campaign strategy.

What information is provided in a leads list?

Our lead lists provide over 30 different fields. Below is some of the data available. 
  • Company name
  • Executive contact information
  • Website
  • Employee size
  • Sales volume
  • SIC code and description
  • Credit rating and score
  • Company expenses and more

Download a sample lead list here.

What if I only want a leads list?

We recommend starting with a conversation about a full marketing campaign. This helps us understand your goals and identify the most effective approach for reaching your target audience. However, if you decide a leads list alone is the right fit after this discussion, we can provide one for you.

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EXPERT GUIDANCE

Who will you work with?

Meet Kristin Bowen, Digital Marketing Specialist at West Bend.

With over 15 years of marketing expertise and nearly a decade of dedicated service at West Bend Insurance, Kristin specializes in helping independent agents connect with clients through compelling, results-driven campaigns. Her background encompasses strategic planning, digital engagement, creative development, and analytics—ensuring every campaign is both innovative and effective.

She is passionate about making marketing simple, scalable, and impactful. Whether an agency is looking to elevate its brand, boost leads, or nurture lasting customer relationships, Kristin provides guidance every step of the way. Through customized campaigns, she helps agencies leverage turnkey marketing assets and tailored strategies that align with their specific goals.

Connect with Kristin on LinkedIn

THE BENEFITS

Why run a campaign?

The most popular reason? It helps you connect with leads in hopes of writing more West Bend business—and that’s always a win. But that’s just the beginning.

Running a marketing campaign is about more than generating leads (though we’re great at that, too). It’s about making sure your agency stays top of mind in your community and creating opportunities to connect in meaningful, memorable ways.

No matter your reason, we make it easy to launch a campaign that reflects your brand, supports your business goals, and delivers real results.

  • handshake

    Write more West Bend business

  • map

    Announce a New Location or Branch

    Spread the word and bring in foot traffic with a professionally crafted local marketing push.

  • agent-business-man

    Introduce a New Agent

    Highlight the newest member of your team with confidence and style, boosting awareness and trust.

  • celebrate

    Celebrate Milestones

    Hosting an open house or marking an agency anniversary? Let’s invite your community and make it an event to remember.

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Other Services

We offer more than just marketing campaigns. Our services and expert guidance can help boost your social media presence, send out direct mail pieces, or run radio and TV ads.

Social media resources

View resources

Ready to elevate your social media game? We’re here to help! Whether you’re just getting started or looking to polish your online presence, our free social media consultations are designed to set you up for success.

What can we help with?

  • Best practices
  • Social profile/page reviews
  • New social profile/page Creation
  • Customized strategies
  • And more

Ad library

Order ad materials

Access free, customizable flyers, postcards, brochures, and digital ads—ready to brand with your agency’s contact information and logo.

This quarter, we’re highlighting materials for these key industries:

Radio and TV advertising

Promoting your agency by way of radio or television is a great way to reach a larger audience base. West Bend has a selection of prepared radio scripts and TV commercials that you may customize with your agency information. If you want to explore television advertising in your market, please contact your West Bend sales manager before signing any television advertising contracts.  

Co-op Program

For eligible agencies, West Bend will match 50% of dollars spent on advertising up to the maximum amount agreed to by your regional sales manager. This includes the social media, print, and radio ads, as well as other advertising efforts pre-approved by your regional sales manager. 

Review program details  |  Download reimbursement form