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Message from Our President and CEO

For more than 130 years, West Bend has been a trusted provider of insurance solutions, catering to the needs of homeowners, automobile owners, and business proprietors alike.

At West Bend, we prioritize fostering meaningful connections and operate on the foundation of our core values of excellence, integrity, and responsibility. Our goal is to be the company of choice for our associates, agents, and policyholders, ensuring mutual satisfaction and success.

With a team of more than 1,600 dedicated associates, we are committed to delivering outstanding service to our policyholders and collaborating closely with our independent agent partners. Their unwavering dedication forms the bedrock of our Silver Lining® ethos, where we truly believe, The Worst Brings Out Our Best®.

Through a comprehensive ongoing education program and cutting-edge training facility, West Bend provides continuous learning opportunities for our associates and agency partners. Our curriculum, including insurance and management courses, equips our team with the knowledge and skills necessary to excel in their respective roles.

While our roots are in Wisconsin, we actively support and contribute to local communities in the 14 states where we conduct business. Through private contributions from our agents and associates and the company’s corporate charitable fund, we extend our assistance to numerous nonprofit organizations, reflecting our commitment to making a positive impact. Our associates wholeheartedly embrace this culture of giving back, volunteering their time and talents to over 125 organizations, including the MACC Fund, Feeding America, United Way, UPAF, the Boys and Girls Club, the American Heart Association, and Big Brothers Big Sisters.

I am honored to be part of an organization that prioritizes relationships and strongly upholds its stated mission and values. These principles drive us toward our vision of becoming the company of choice for associates, agents, and policyholders alike.

Rob Jacques headshot

Rob Jacques

President and Chief Executive Officer