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West Bend Provides a Silver Lining.

The worst brings out our best.

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March is National Nutrition Month®

Created by the Academy of Nutrition and Dietetics, this annual campaign focuses on educating people about the importance of making informed food choices and developing sound eating and physical activity habits. The message for this year’s theme, “Go Further with Food,” is two-fold. It emphasizes the benefits of healthy eating habits, while encouraging people to find ways to cut back on food waste.

To accomplish this, they offer these seven tips:

  1. Include a variety of healthful foods from all of the food groups on a regular basis.
  2. Consider the foods you have on hand before buying more at the store.
  3. Buy only the amount that can be eaten or frozen within a few days and plan ways to use leftovers later in the week.
  4. Be mindful of portion sizes. Eat and drink the amount that’s right for you, as MyPlate encourages us to do.
  5. Continue to use good food safety practices.
  6. Find activities you enjoy and be physically active most days of the week.
  7. Realize the benefits of healthy eating by consulting with a registered dietitian nutritionist. RDNs can provide sound, easy-to-follow, and personalized nutrition advice to meet your lifestyle, preferences, and health-related needs.

For more healthy eating resources, including tipsheets, interactive tools, videos, and more, visit choosemyplate.gov.


It's time for March Madness!

There’s excitement in the air. Casual and avid basketball fans alike are tracking scores and watching their brackets closely. Underdogs are pulling off amazing upsets as Cinderella stories develop. As reported by fortune.com, a new study shows the average worker will spend six hours watching March Madness at work. Before the tournament in 2017, the outplacement firm, Challenger, Gray, and Christmas, Inc., estimated that March Madness could cost employers $2.1 billion in lost productivity. No other time of year highlights basketball more.

While playing basketball is a favorite pastime for many, it’s not without risk. According to Oregon Health & Science University (OHSU), basketball results in close to 900,000 visits to emergency departments each year. While a lot of these injuries are minor, many could’ve been prevented by taking simple precautions. Common injuries sustained in basketball include ankle and knee sprains, jammed fingers, bruises, cuts, and fractures.

Check out these great resources for more information on basketball safety, including tips for preventing and treating basketball injuries.

KidsHealth: Basketball Safety Tips

The American Orthopedic Society for Sports Medicine®: Stop Sports Injuries – Basketball


Spirit of the Silver Lining® Award

West Bend recently presented the Spirit of the Silver Lining Award to 13 inspiring West Bend agents and 12 worthy nonprofit organizations they support. The Spirit of the Silver Lining Award embodies the dedication of nonprofit organizations and the generosity of the independent agents who share their time, talent, and resources to help them deliver a silver lining to those in need. Each nonprofit organization also received a $10,000 grant from West Bend's Independent Agents’ Fund.

“At West Bend, we have a proud tradition of giving back to the communities in which we do business,” said Kevin Steiner, president and CEO of West Bend. “The Spirit of the Silver Lining Award is a unique program that allows us to express our gratitude to our agent partners on whom we rely to identify the causes that matter most in our communities.”

Since 2006, West Bend has awarded more than $1.2 million in grants for sustaining support, special projects, or capital projects to nonprofit organizations representing a broad field of interests, including, but not limited to: arts and culture; education; the environment; family, youth, and elderly; health and human services; medical research; and community development. Grants are made to organizations within West Bend’s core geographic operating territory that includes Wisconsin, Illinois, Indiana, Iowa, Michigan, and Minnesota.

Read more about this year’s recipients.

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