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Personal Insurance


If it's worth insuring, it's worth insuring well.

Why choose a policy with West Bend Insurance Company?

When you value your home, lifestyle, and personal assets, your insurance should be more than standard coverage. West Bend offers personal insurance designed for individuals and families who value thoughtful protection, long‑term stability, and trusted guidance... all on one policy, through one agency, and with one premium and one deductible.

One policy

A West Bend policy protects your home and nearly all your valuable belongings—like your vacation property, vehicles, ATVs, jewelry, artwork, and more—under one convenient policy.

One premium

One policy means one premium. It’s much better to pay one premium instead of two, three, or even four. And with the variety of payment options West Bend offers, paying your premium is easy!

One deductible

One policy also means one deductible. For instance, if your home and car are damaged in the same loss, like a fire or tornado, you’ll only pay one deductible!

One agent

And it’s all available from one independent insurance agent who will work closely with you to tailor the coverages to your lifestyle.

130+

years serving policyholders

260k+

insured drivers across our coverage area

50+

years rated A or higher by AM Best

Explore your coverage options

Select each dot to explore examples of available coverage options.

house

Identity theft and cyber protection

Identity theft and cyber incidents can affect far more than online accounts — they can disrupt finances, personal privacy, and peace of mind.

West Bend’s identity theft and cyber protection adds an extra layer of security through preventive tools, support during digital incidents, and reimbursement for certain covered costs like lost wages or legal fees.

Excited young couple looking at laptop computer at home.

Ways to save

West Bend offers a variety of opportunities to help manage your insurance costs without sacrificing the protection you need. One example is our claim‑free award, which may return a portion of your premium — in cash — if you go without a claim.

Your independent agent can also help identify available discounts and coverage options designed to protect what matters most, while keeping your overall insurance strategy efficient.

Learn more about our discounts

From the teen years to the golden years

There's no need to find new coverage when you enter a new phase of life. When you have a West Bend policy, you have peace of mind that protects you and your family through the generations.

Locations we serve

At West Bend, we're licensed to provide personal insurance across six states, partnering exclusively with independent agencies rather than selling directly. This approach allows us to offer our products through knowledgeable agents who can guide you in tailoring a policy that perfectly aligns with your unique requirements.

  • Arizona
  • Illinois
  • Indiana
  • Iowa
  • Minnesota
  • Wisconsin

Frequently Asked Questions

Is West Bend the right insurance company for me?

West Bend is right for you if you prioritize tailored coverage, top-notch service, and a trusted partner who helps you manage risk proactively. Our ideal policyholders embrace a Silver Lining Mindset - they believe in investing in quality coverages and services. Silver Lining Policyholders want to partner with an independent agency and an insurer who provide dependable service, guidance, and support at every stage.

How does West Bend handle claims?

West Bend is known for a claims experience focused on responsiveness, fairness, and care. When a covered loss occurs, claims are handled with professionalism and attention to detail, helping protect not only your assets but also your peace of mind.

View our claims testimonials

Can personal insurance coverage be adjusted as my needs change?

As your home, vehicles, or assets change over time, your coverage can be reviewed and adjusted. West Bend encourages ongoing conversations with your independent agent to help ensure your insurance keeps pace with your lifestyle and financial priorities.

How do I insure my home and auto with West Bend?

To insure your home and auto with West Bend, you’ll work directly with an independent insurance agent who represents West Bend.

An agent will:

  • Review your home, vehicles, and coverage needs
  • Provide personalized recommendations and quotes
  • Help you choose coverage that fits your situation

Many customers choose to bundle home and auto for simplicity and potential savings. Your agent can also guide you through optional coverages so your protection aligns with your needs.

Find an independent agent near you

Why work with an independent insurance agent?

Independent agents offer objective guidance and help tailor coverage based on your specific needs. West Bend partners with independent agents who serve as trusted advisors, helping you select coverage, navigate claims, and adjust your insurance as your life and assets evolve.

Learn from our insurance experts

  • The importance of jewelry insurance
  • Understanding Your Homeowners Policy: Deductibles and personal property protection
  • Stay Safe this Riding Season: Motorcycle safety for everyone