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Dealer's Business

At West Bend, we’re proud of our broad base of knowledge when it comes to commercial risks. In fact, we’ve probably insured just about every kind of business at one time or another. Over the years, however, we’ve developed extensive expertise of certain businesses and the skills needed to underwrite them.

Motorized vehicle dealers are those types of business. Because of this, we’ve become competitive in insuring them. Most importantly, our underwriters know and understand what coverages are necessary to protect them.


Our focus is primarily on new and used dealers of all types of motorized vehicles ‎‎(autos, trucks, boats, motorcycles, recreational vehicles, etc.), lawn and garden equipment ‎(home and commercial), and trailers (travel, utility, cargo, semi, etc.). These dealers can be ‎franchised or independent. They may sell new, used, or a combination of inventory types and specialize‎ in a specific type of product (automobile, truck, trailer, equipment, etc.). Sometimes a service operation (mechanical and collision repair services, etc.) is associated with the operation.

West Bend may be a good fit if the business’ owner and management exhibit obvious pride in the product and property; have been operating for three or more years with a successful history; have strong test drive, key, and inventory controls in place; and employ a regular workforce.

Find out how West Bend can provide the right coverages for dealers' businesses in your area.

If you think West Bend is the right insurer for your valuable business, be sure to talk to your Official Supplier of the Silver Lining. Click here to find an agency near you.

©2014 West Bend Mutual Insurance Company

1900 South 18th Ave., West Bend, WI 53095

P: 262-334-5571
F: 262-334-9109

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