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Retail Insurance

What if something were to happen to your important assets, such as a tree crashing through your front window during a storm, destroying not just the window, but inventory inside? What if a customer slips and falls in your parking lot? Does your business insurance properly cover all the unique risks your store faces? 

West Bend’s retail business insurance offers comprehensive coverage to protect you from such incidents. We’ll carefully evaluate your business to find the insurance that best fits your needs – everything from general liability to property to technology.

Unfortunately, bad things happen to good people. Fortunately, you can have confidence in our financial strength and our outstanding reputation for fair and prompt claims service.

West Bend products are quoted and sold exclusively by our knowledgeable independent agency partners. Contact one today to learn more about protecting your business with a West Bend policy.

Our retail insurance is designed for a wide range of small to medium-sized specialty and boutique shops including, but not limited to:

  • Auto parts stores
  • Bakeries
  • Beverage stores
  • Book stores
  • Candy stores
  • Clothing or accessories stores
  • Hardware stores
  • Home furnishings stores
  • Hobby, arts and craft or fabric supplies
  • Gift shops
  • Pet supplies

Services Offered

At the core of everything we do lies a simple premise. A sincere desire to help our customers through problems and adversity.


Silver Lining Claim Service

You expect more than just peace of mind when you buy insurance. If your property is damaged or stolen, or if you suffer an injury, you should have a fast, fair payment. With West Bend you’ll get it. 

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Loss Control Services

West Bend’s Loss Control representatives use a hands-on approach to help you develop programs uniquely tailored to your businesses. We work on location with you to get a clear understanding of your needs. We analyze current safety practices and conditions, as well as consider your future plans before offering an action plan.

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Payment Solutions

We offer many different payment solutions for your convenience that includes a 12-pay option plan and automatic payments.

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Money and Securities Coverage for Your Small Business

Most commercial property policies don’t include coverage for loss to money or to securities. But if you own or operate a retail business or any other type of business in which you handle a significant amount of money each day, Money and Securities coverage is vital.

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Additional Resources

As part of our commitment to the retail businesses that we serve, we provide educational resources that outline important topics around running a business and risk management. We want your business to be safe and successful! 

Protecting Your Retail Business From Cyber Attacks

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How Safe Is Your Parking Lot?

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Managing Slip and Fall Accidents In Stores

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How do I get a quote?

Although we can’t provide a direct quote or write your policy, you can reach out to an independent agent affiliated with West Bend. They can guide you on how we can safeguard your business.

Find An Agent

©2024 West Bend Insurance Company

1900 South 18th Ave., West Bend, WI 53095

P: 262-334-5571
F: 262-334-9109

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