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Personal Insurance


If it's worth insuring, it's worth insuring well.

Why choose a policy with West Bend Insurance?

When you value your home, lifestyle, and personal assets, your insurance should be more than standard coverage. West Bend offers personal insurance designed for individuals and families who value thoughtful protection, long‑term stability, and trusted guidance... all on one policy, through one agency, and with one premium and one deductible.

One policy

A West Bend policy protects your home and nearly all your valuable belongings—like your vacation property, vehicles, ATVs, jewelry, artwork, and more—under one convenient policy.

One premium

One policy means one premium. It’s much better to pay one premium instead of two, three, or even four. And with the variety of payment options West Bend offers, paying your premium is easy!

One deductible

One policy also means one deductible. For instance, if your home and car are damaged in the same loss, like a fire or tornado, you’ll only pay one deductible!

One agent

And it’s all available from one independent insurance agent who will work closely with you to tailor the coverages to your lifestyle.

Excited young couple looking at laptop computer at home.

Ways to save

West Bend offers a variety of opportunities to help manage your insurance costs without sacrificing the protection you need. One example is our claim‑free award, which may return a portion of your premium — in cash — if you go without a claim.

Your independent agent can also help identify available discounts and coverage options designed to protect what matters most, while keeping your overall insurance strategy efficient.

Learn more about our discounts

Explore your coverage options

Select each dot to explore examples of available coverage options.

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Identity theft and cyber protection

Identity theft and cyber incidents can affect far more than online accounts — they can disrupt finances, personal privacy, and peace of mind.

West Bend’s identity theft and cyber protection adds an extra layer of security through preventive tools, support during digital incidents, and reimbursement for certain covered costs like lost wages or legal fees.

From the teen years to the golden years

There's no need to find new coverage when you enter a new phase of life. When you have a West Bend policy, you have peace of mind that protects you and your family through the generations.

Locations we serve

At West Bend, we provide personal insurance across six states, partnering exclusively with independent agencies rather than selling directly. This approach allows us to offer our products through knowledgeable agents who can guide you in tailoring a policy that perfectly aligns with your unique requirements.

  • Arizona
  • Illinois
  • Indiana
  • Iowa
  • Minnesota
  • Wisconsin

Learn from our insurance experts

  • The importance of jewelry insurance
  • Understanding Your Homeowners Policy: Deductibles and personal property protection
  • Stay Safe this Riding Season: Motorcycle safety for everyone