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Baby Boomers: Optimistic and Goal-oriented

The Boomer Generation (born 1943 – 1964) is one of optimism, achievement and exploration. Shaped by a period war, tensions in the U.S., the dawn of space exploration, and racial issues, the collective identity of Baby Boomers is complex. Moved by the greatest social changes in history during the 1960s and 1970s, Boomers experienced dramatic shifts in educational, social, and economic opportunities. Compared to previous generations, more Boomers pursued higher education or relocated away from family for careers or educational opportunities.

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Generation X: They Work to Live, Not Live to Work

Gen X, Xers, Post Boomers, or 13th Generation are all names associated with the Generation X group born between 1961 – 1981. Many influencers affect this group, such as growing up as latch-key kids and having to take care of themselves because both parents worked. This group is self-reliant, well educated, and open to change.

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Traditionalists: Leverage Loyalty and Experience

Surviving the Great Depression, and growing up during a time of war and the FDR administration, Traditionalists endured many financial hardships. Fortunately, times of prosperity followed. People in this group are some of the first true innovators. They’ve created vaccines, developed the space program, shaped the United States as an economic and military power, and were the first to pursue equality through the Civil Rights Movement.

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Millennials: Tech-savvy with Big Hearts

With millennials projected to account for more than half of the workforce by 2020, it’s more important than ever to learn what motivates and keeps them engaged. 

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