Electronic communication technology and social networking sites have permanently changed the way parents, employees, children, and organizations interact with one another. Mediums like email, text messaging, and social networking sites like Facebook and Twitter give everyone an equal voice.

With appropriate care, this new voice can be used as an extraordinary marketing, fundraising, customer service and relationship building tool for non-profit, youth focused, and community based organizations. Unfortunately, the same features that make this technology useful, also make it potentially harmful.