Mission, Vision & Values - West Bend

Our Mission:

To provide peace of mind to our customers through sound insurance and exceptional service.

Our Core Values:

• Excellence
• Integrity
• Responsibility

Our Vision:

To be the company of choice for our associates, agents, and policyholders

Statement of Corporate Ethical Values:

It is our policy to conduct our affairs consistent with the highest moral, legal and ethical standards, as well as to comply with all laws governing our operations. We value our associates, agents and policyholders. It is associate performance and customer satisfaction that determine our success. We believe in the free enterprise system and pledge to treat our associates, agents, policyholders, claimants, suppliers and community with honesty, dignity, fairness and respect.

Competing Fairly:

We believe that leadership in our industry comes from providing insurance products and services of a quality and value that are superior to those of our competitors. Our intent is to compete fairly. It is against our policy and beliefs to act together with any competitor to fix prices or to agree about the nature, extent or means of competition in any market. Any actions that could be interpreted as price fixing or collusion are prohibited.