As an insurance agent, it’s crucial for your clients to trust you and to feel they can easily communicate with you. They need to trust you’re finding them the best coverage options and that you’re explaining their coverages to them. This can be hard at first, but we have a few tips to help.
Consider creating a professional Facebook page or spending some time cleaning up your LinkedIn profile to get started. Social media is a powerful tool because many people rely on their friends’ opinions and the opinions of others when making purchasing decisions. If potential clients see that your current clients are having positive experiences and interactions with you, they’ll be more inclined to want to work with you as well.
Here are some additional tips:
- Share client testimonials on your professional pages to let potential customers know the level of service you provide. Encourage your clients to post reviews on your pages too.
- Make sure you have a professional tone when posting on your page. Posting something negative about a recent sporting event doesn’t always give potential clients a warm welcome.
- Communicate and respond to those who comment or post to your page. This lets potential customers know you’re easily accessible and that you care about your professional relationships.
- Use your social media pages to help form and strengthen relationships. Social media is a great networking tool that allows you to regularly interact and stay in touch with clients.
Purchasing insurance is a big and sometimes scary decision, provide potential clients with the resources and answers they needs up front to help build trust.