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6 Simple Tips to Help Create Stellar Videos for Small Businesses

Posted by Kristin Bowen on Apr 4, 2018 8:54:59 AM

 Are you using video to market your business?  Or, is something holding you back?  Video is one of the best ways to communicate, build trust, increase engagement, and foster relationships on social media.  Don’t let fear of the camera or time limitations stop you from reaching your customers.  To make a great video, all you have to do is follow these simple tips and push the red button.

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Starting Out in Social Media

Posted by Kristin Bowen on Feb 8, 2017 9:00:00 AM

The number of people using social media worldwide is staggering.  In the United Sates alone, three quarters of online adults use social media and for teens and millennials, that number is significantly higher according to the Pew Internet Project.  Not only is it impressive how many are logging on, but according to Business Insider, almost 20% of total time spent online in the United States is on social platforms. 

Social media has become a modern version of networking, referrals, knowledge sharing and purchasing power.   West Bend, as an organization, wants to be a part of the conversations going on about our company and you should too.  What if you’re a small business and/or don’t have someone dedicated to social media, what should you do? 

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Using Facebook Live to Market Your Business

Posted by Kristin Bowen on Aug 10, 2016 9:00:00 AM

The options are endless for marketing your business.  TV, radio, billboards, direct mail, email, newsletters, and social media are just a few.  If you aren’t using social media at all -- or even regularly, you’re missing out on a chance to reach massive numbers of consumers - those who use social for both researching and purchasing power.  Four in ten social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook, or Pinterest.  As for numbers, Facebook alone has 1.5 billion users worldwide.  Moreover, with mobile phone users in the U.S. at 184 million, you can reach those people right in the palm of their hands at any time.  An offer you’d be crazy to ignore. 

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