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Why Associates?

In the early 1990s,  we eliminated the word "employee" from our vocabulary, and replaced it with "associate". "We expect that everyone who works here will be a decision-maker. An 'employee' follows instructions. An 'associate' is an equal partner in the decision-making process," said Ron Lauret, executive vice president.
Our associates have always been and continue to be one of our greatest assets. 💕 Here's some pictures from the early 1990s when we put into play a new management style, based on teamwork and the empowerment of all associates.