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About West Bend


For more than 130 years, West Bend has been a trusted provider of insurance products, serving the diverse needs of business, home, and automobile owners.

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OUR MISSION

To provide peace of mind to our customers through sound insurance and exceptional service.

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OUR CORE VALUES

Excellence
Integrity
Responsibility

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OUR VISION

To be the company of choice for our associates, agents, and policyholders.

Our Story

From our humble beginnings in 1894 to where we are today as a trusted property and casualty insurance company protecting both businesses and families.

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Statement of Corporate Ethical Values

It's our policy to conduct our affairs consistent with the highest moral, legal, and ethical standards, as well as to comply with all laws governing our operations. We value our associates, agents, and policyholders. Associate performance and customer satisfaction determine our success. We believe in the free enterprise system and pledge to treat our associates, agents, policyholders, claimants, suppliers, and community with honesty, dignity, fairness, and respect.

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Competing Fairly

We believe that leadership in our industry comes from providing insurance products and services of a quality and value that are superior to those of our competitors. Our intent is to compete fairly. It's against our policy and beliefs to act together with any competitor to fix prices or to agree about the nature, extent, or means of competition in any market. Any actions that could be interpreted as price fixing or collusion are prohibited.

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Our Leadership Team

The leadership team at West Bend boasts an unparalleled collective tenure of 233 years, symbolizing a wealth of experience and expertise in the industry. Anchored by seasoned veterans, each member brings a unique blend of knowledge and skill honed over decades of navigating insurance markets. Their unwavering commitment to excellence and their ability to anticipate and adapt to evolving trends ensure that our company remains at the forefront of innovation and service delivery in the insurance sector.

Meet Our Team

Annual Reports 

Financial Strength

Since 1894, West Bend has come to stand for excellence through the use of innovative insurance products, steady growth, and financial stability. Since 1971, West Bend has been rated A (Excellent) or better by AM Best, recognized worldwide as the benchmark for assessing insurers' financial strength.

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ESG Initiatives

Strong environmental, social, and governance practices have been at the heart of who we are and what we do for a long time, and we’re committed to expanding these efforts.

As we further develop our ESG framework and strategy, we’ll continue to be guided by our core values, as well as our desire to build and nurture transformative relationships with our associates, business partners, communities, and the environment.  

View our ESG Report

Philanthropy Efforts 

West Bend is proud to support various causes and charities in and around the communities where we operate, and has created a culture of giving that extends far beyond the corporation. Here are some of the ways our associates give back to their communities. 

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Habitat for Humanity

Through donations and volunteering, our associates help provide affordable housing solutions for families in need.
 

United Way

West Bend annually partners with the United Way to support crucial needs like education, financial stability, and health, going beyond financial contributions.
 

West Bend Insurance Company Charitable Fund

Grants from the fund address broad fields of interest, such as education, the arts, children and families, and the environment.
 

Spirit of the Silver Lining® grants to nonprofits

Each year, West Bend presents the Spirit of the Silver Lining Award to several of our independent insurance agents and the nonprofit organizations they support. In addition, the nonprofit recipients of the award also receive grants from the West Bend Insurance Company Independent Agents' Fund.

Our Areas of Operation

West Bend is proud to work with more than 1,000 independent insurance agencies in 14 states including:

  • Arizona
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Michigan
  • Minnesota
  • Missouri
  • North Carolina
  • Ohio
  • Tennessee
  • Virginia
  • Wisconsin
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©2024 West Bend Insurance Company

1900 South 18th Ave., West Bend, WI 53095

P: 262-334-5571
F: 262-334-9109

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