The options are endless for marketing your business. TV, radio, billboards, direct mail, email, newsletters, and social media are just a few. If you aren’t using social media at all -- or even regularly, you’re missing out on a chance to reach massive numbers of consumers - those who use social for both researching and purchasing power. Four in ten social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook, or Pinterest. As for numbers, Facebook alone has 1.5 billion users worldwide. Moreover, with mobile phone users in the U.S. at 184 million, you can reach those people right in the palm of their hands at any time. An offer you’d be crazy to ignore.