
The number of people using social media worldwide is staggering. In the United Sates alone, three quarters of online adults use social media and for teens and millennials, that number is significantly higher according to the Pew Internet Project. Not only is it impressive how many are logging on, but according to Business Insider, almost 20% of total time spent online in the United States is on social platforms.
Social media has become a modern version of networking, referrals, knowledge sharing and purchasing power. West Bend, as an organization, wants to be a part of the conversations going on about our company and you should too. What if you’re a small business and/or don’t have someone dedicated to social media, what should you do?